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Johnston Fruit Co. was a genuine institution of California's citrus industry, and this Victorian carriage scene is among the most graceful labels they ever produced.
Brand: Festival Brand / Johnston Fruit Co., Santa Barbara, California
Produce: Lemons
Origin: Santa Barbara, California, USA
Materials: Paper, lithograph
Dimensions: Approx. 12.5" wide × 8.75" tall
Era: Vintage, circa 1930s
Condition: New Old Stock (NOS) — unused, mint condition, found in original factory stock, age-appropriate yellowing. Please review photos closely before purchasing, as all sales are final.
A gentleman in a top hat drives an elegant horse-drawn carriage, two women passengers dressed in Victorian-era finery beside him — bright lemons and delicate white citrus blossoms framing the scene. Marked California Red Ball, it's a large, luminous label that stops you cold.
Frame it as Victorian or farmhouse decor, or display it as the centerpiece of a citrus label collection.
The scene reflects the era's fascination with old-world elegance even as citrus growers sold a distinctly modern, mass-market product — a tension that makes labels like this one especially collectible today.
A wonderful gift for a vintage label collector, a citrus history enthusiast, or a lover of Victorian illustration.
