Pitcher: Seagram's 7 Crown, High-Relief 7 Logo Both Sides, McCoy, 24 oz, Vintage 1960s

A glossy white ceramic Seagram's 7 Crown pitcher with the red crown and big "7" raised in high relief on both sides. Made for pouring a 7 & 7 or any other cocktail in style.

• Maker: McCoy Pottery, Unmarked - Attributed 
• Materials: Glazed ceramic
• Dimensions: 7.5 inches Tall | Capacity: 24 fluid ounces
• Era: Vintage 1960s - 1970s
• Origin: USA
• Condition: Excellent condition, no flaws. Please review photos closely before purchasing, as all sales are final.

A raised oval panel on the front and back frames the Seagram's crown and red "7," molded in high relief. The glaze is glossy white, with a spout and a strap handle. Several sources have attributed this pitcher to McCoy Pottery, referencing it is documented, photographed, and authenticated on page 167 of the Sanford's Guide To McCoy Pottery, who spent years compiling the official company logs, mold archives, and historical outputs of the Nelson McCoy Pottery Company.  We do not own this book, therefore, could not confirm.  As to why McCoy didn't mark the pitcher, it was a standard practice for mid-century industrial contract work, strictly as a commercial promotional bar item, rather than their standard consumer retail art line.

A natural gift for whiskey fans, bar cart collectors, and anyone who remembers the 7 & 7. It also works as a water pitcher or a flower vase on the dining table.

Seagram introduced Seven Crown blended whiskey in 1934, just after Prohibition ended. It was the first American whiskey brand to reach a million cases, and at its peak in the late 1970s it sold more than eight million cases a year. Its mixed drink, the 7 & 7 (Seven Crown with 7UP), became a bar staple, and the ceramic pitchers made for the brand carry that era's easygoing bar-room spirit.

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