Pinback, Mini Kellogg's PEP Cereal Premium, Sandy Dog from Little Orphan Annie, Tin Lithograph, 1945

Sandy the dog from Little Orphan Annie — hidden in a box of Pep cereal, waiting eighty years to be found.

In 1945, Kellogg's began tucking small lithographed tin pinback buttons into boxes of Pep cereal as prizes — one of the most beloved promotional campaigns in American breakfast history. The series featured characters from popular comic strips of the era, and Sandy — the shaggy loyal dog companion of Little Orphan Annie, introduced to Harold Gray's strip in January 1925 — was among the most sought-after. The rim reads "COPR. 1945 Famous Artists Syn." The back reads "Kellogg's PEP." These pins are becoming increasingly difficult to find in any condition. Original, not a reproduction.

For a Kellogg's PEP collector, a Little Orphan Annie enthusiast, a cereal premium historian, or anyone who appreciates that the best prizes were always at the bottom of the box.

• Type: Original 1945 Kellogg's PEP cereal premium pinback — not a reproduction
• Character: Sandy the dog, Little Orphan Annie (Harold Gray / Famous Artists Syndicate)
• Maker: Kellogg's, copyright 1945 Famous Artists Syn., USA
• Dimensions: Approximately ¾ inch diameter
• Condition: Very good vintage — original; shows expected age wear
• Material: Metal / tin lithograph
• Note: Small size — please review photos carefully