Pinback, Mini King Koil Mattress Advertising Pin, Midwest Badge & Novelty Co., Vintage, 1970s, USA

The King Koil logo appears on this one-inch pin — a mattress brand's mascot, rendered in the vivid colors of 1970s promotional printing.

• Maker: Midwest Badge & Novelty Co.
• Subject: King Koil Mattress Brand Logo / Mascot
• Materials: Metal
• Dimensions: Approx. 1.0 inch Diameter
• Origin: Minneapolis, MN, USA
• Era: 1970s
• Condition: Very Good vintage condition. Front in good condition, rust on back (photographed). Original. Please review photos closely before purchasing, as all sales are final.
• Note: Small size — please review photos carefully before purchasing.

This promotional pinback was manufactured by Midwest Badge & Novelty Co. of Minneapolis, Minnesota (established 1969), whose name is barely legible on the rim. There is rust on the back, as is common with promotional pins of this era and type; the front image is in very good condition.

King Koil used its crowned king mascot as its primary advertising logo from the 1930s through 2017 — one of the longest-running branded characters in American furniture retail.

For an advertising collectibles collector, a King Koil enthusiast, or anyone drawn to the particular graphic style of mid-century American brand mascots.

Browse our other vintage advertising pinbacks to round out your collection.