Crate Label: Bronco Buster Brand, California Vegetables, Rodeo, NOS, Vintage 1940s

Stecher-Traung lithographers were among the finest in the business, and Bronco Buster captures a horse and rider locked in the oldest contest in the American West with real vividness.

• Brand: Bronco Buster Brand / Monterey Bay Packing Co.
• Lithographer: Stecher-Traung Lithographic Co. (1933–1966), San Francisco / New York
• Origin: Castroville, California, USA
• Materials: Paper, lithograph
• Dimensions: 7.0" wide × 5.0" tall
• Era: Vintage, circa 1940s
• Condition: New Old Stock (NOS) — unused, excellent condition, found in original factory stock, age-appropriate yellowing on the reverse only. Please review photos closely before purchasing, as all sales are final.

A cowboy rides a bucking bronco at full intensity, the horse twisting beneath him, the rider holding on with everything he has — vivid color and clean line with a composition that doesn't quit.

Frame it as Western decor, display it in a collection, or use it in a craft or decoupage project.

Stecher-Traung formed in 1933 from the merger of Stecher Lithographic Co. of New York and Traung Label & Lithographic Co. of San Francisco, and remained in business until 1966 — this label is a strong example of their output at its most kinetic.

A wonderful gift for a Western enthusiast, a rodeo fan, or a vintage label collector.