Advertising Calendar, Medo-Maid Butter & Banquet Ice Cream, Sentry by the Sea, Brown & Bigelow Tintogravure, USA, Vintage 1928

A lighthouse sentinel on a rocky coast — and below it, a full year's worth of grocery store advertising from 1928 America.

• Maker: Brown & Bigelow, St. Paul, MN (Tintogravure process); USA
• Advertiser: The Self Service Stores / Medo-Maid Butter / Banquet Ice Cream
• Year: 1928; complete with all 12 months
• Dimensions: 16"H × 10"W overall; print approx. 9.25" × 7.25"
• Material: Paper & card stock
• Condition: Good vintage condition — print pristine; cardboard has tears and bent corners. Please review photos closely before purchasing, as all sales are final.

This original advertising calendar was printed by Brown & Bigelow using their proprietary "Tintogravure" photogravure process, producing a richly toned image titled "The Sentry by the Sea" (dated 1926). The calendar itself is dated 1928 and is complete with all 12 months attached. The advertisements on the sides promote The Self Service Stores ("Serve Yourself and Save"), Medo-Maid Butter, and Banquet Ice Cream — a beautifully mundane time capsule of Depression-era grocery marketing.

A striking piece for advertising ephemera collectors, Brown & Bigelow enthusiasts, or anyone drawn to the intersection of fine printmaking and commercial history.

Browse our shop for more vintage advertising calendars and ephemera to round out your collection.