This 1930 advertising calendar lithograph, issued for Merchants Mutual Casualty Co. of Buffalo, NY, captures a pink and orange sunrise over a dirt road, a cabin, and chickens in the yard — a morning scene so quiet it feels like a held breath.
Maker: F.M.T. Lithographers, Joliet, IL; USA
Advertiser: Merchants Mutual Casualty Co., Buffalo, NY / Fred E. Mineah, Freeville, NY
Condition: Good vintage condition — print pristine; cardboard worn with bent corners and small tear. Please review photos closely before purchasing, as all sales are final.
The lithograph print features a pastoral rural landscape in warm early-morning light — the kind of image that sold calm and stability to Depression-era insurance customers. The calendar has been used; only December remains attached. The image is shown framed in one of the photos as an example of how beautifully it displays — frame not included.
A lovely piece for advertising ephemera collectors, rural Americana enthusiasts, or anyone who appreciates the pastoral lithograph tradition of early 20th-century American commercial art.
Browse our shop for more vintage advertising calendars and ephemera to round out your collection.
