Box Label, Blue Ribbon, Velvet Ribbon & Lions Crown, Antique 1920s, Inner Label, NOS, Ephemera

Gold leaf. Embossing. Full color lithography — the velvet texture of the ribbon is rendered in such extraordinary detail you can almost feel it.

• Brand: Blue Ribbon
• Manufacturer: M. H. Sevis & Son, Springvale, Pennsylvania
• Materials: Paper, chromolithograph, embossed and gilded
• Origin: Springvale, Pennsylvania, USA
• Era: Antique, circa 1920s
• Dimensions: 10.0" long | 6.25" tall
• Quantity: 1 available
• Condition: New Old Stock (NOS), unused, mint condition. Age-appropriate yellowing on the reverse only — the face is vivid and pristine. Tiny speck of gilding on white bottom margin from original printing, easily covered with a mat. Please review photos closely before purchasing, as all sales are final.

Frame it for a study, a library, a bar, or a den — a wonderful gift for a tobacciana collector or anyone who appreciates the golden age of American chromolithographic printing.

This original Blue Ribbon inner box label was produced for M. H. Sevis & Son of Springvale, Pennsylvania. It is the later, more elaborate of the two Blue Ribbon label designs — a gorgeous blue ribbon with visible velvet texture, scrolls, medallions, coins, and a crown at the top flanked by two lions. Marked "Blue Ribbon, For Men Who Know, Design Registered M. H. Sevis & Son, Springvale, PA." Blue Ribbon was introduced by the E. L. Golden company of Bonneauville, Pennsylvania, in 1909 — the most successful business ever to operate in that town. The original 1909 label was simpler; a decade later, M. H. Sevis & Son designed this far more elaborate version. A. J. Golden held the copyright for Golden's Blue Ribbon by 1926. Golden's ceased production in March 1943.

We also carry the original 1909 Blue Ribbon label if you'd like to own the complete set — two generations of one of Pennsylvania's most celebrated advertising brands.