Box Label, Blue Ribbon, Velvet Ribbon & Lions Crown, Antique 1920s, Inner Label, NOS, Ephemera

Gold leaf. Embossing. Full color lithography — the velvet texture of the ribbon is rendered in such extraordinary detail you can almost feel it.

• Brand: Blue Ribbon
• Manufacturer: M. H. Sevis & Son, Springvale, Pennsylvania
• Materials: Paper, chromolithograph, embossed and gilded
• Origin: Springvale, Pennsylvania, USA
• Era: Antique, circa 1920s
• Dimensions: 10.0" long | 6.25" tall
• Condition: New Old Stock (NOS) — unused, mint condition. Age-appropriate yellowing on the reverse only — the face is vivid and pristine. Tiny speck of gilding on white bottom margin from original printing — easily covered with a mat. Please review photos closely before purchasing, as all sales are final.

This original Blue Ribbon inner box label was produced for M. H. Sevis & Son of Springvale, Pennsylvania. It is the later, more elaborate of the two Blue Ribbon label designs — a gorgeous blue ribbon with visible velvet texture, scrolls, medallions, coins, and a crown at the top flanked by two lions. Marked “Blue Ribbon, For Men Who Know, Design Registered M. H. Sevis & Son, Springvale, PA.” One available.

Note: we also carry the original 1909 Blue Ribbon label if you'd like to own the complete set — two generations of one of Pennsylvania's most celebrated advertising brands.

Frame it for a study, a library, a bar, or a den.

Blue Ribbon was introduced by the E. L. Golden company of Bonneauville, Pennsylvania, in 1909 — the most successful business ever to operate in that town. The original 1909 label was simpler; a decade later, M. H. Sevis & Son designed this far more elaborate version. A. J. Golden held the copyright for Golden's Blue Ribbon by 1926. Golden's ceased production in March 1943.