Advertisement, 1960 Yuban Instant Coffee, World's Richest Coffee, Original Magazine Ad, Vintage

The world's richest coffee — aged, instant, and entirely confident about it.  Yuban vintage advertising for coffee lovers.

• Maker: Yuban
• Material: Paper
• Dimensions: 12.75" x 10.75" (including margins)
• Era: Vintage, October 1960 (Courier Journal)
• Origin: USA
• Reverse: Westinghouse Hand Mixer ad on back (half-page, two-color)
• Condition: Very good vintage. Age toning; minor border tears and staple holes on right margin, easily framed. Please review photos closely before purchasing, as all sales are final.

A natural for a coffee station, kitchen, or vintage-inspired interior. A thoughtful gift for coffee enthusiasts, mid-century collectors, or anyone who appreciates the confident simplicity of early 1960s food advertising.

From the October 1960 issue of the Courier Journal magazine, this full-page color Yuban advertisement makes its case with quiet authority: "The World's Richest Coffee Starts with Aged Coffee Beans!" A premium positioning that felt luxurious in an era when instant coffee was still new. The reverse carries a half-page, two-color Westinghouse Hand Mixer advertisement — a charming domestic pairing from the same mid-century kitchen moment.

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