Advertisement, 1928 Wrigley's Doublemint Gum, Spearmen at School, Original Magazine Ad, Vintage

Even the Spearmen had to learn their multiplication tables.

• Maker: Wrigley's
• Material: Paper
• Dimensions: 14" x 10.5" (including margins)
• Era: Vintage, 1928 (Saturday Evening Post)
• Origin: USA
• Condition: Very good vintage. Two available: the first copy is pristine; the second has a small brown stain on the bottom margin, easily matted. Please review photos closely before purchasing, as all sales are final.

A playful, frameable piece of American advertising history. Lovely as a gift for teachers, candy collectors, or anyone with an affection for illustrated nostalgia.

In 1928, Wrigley's whimsical Spearmen characters — the little arrow-shaped mascots of Doublemint — were sent to school, chalk in hand, working sums on the blackboard. This full-color, full-page spread from the 1928 Saturday Evening Post is one of the most charming entries in the campaign, with an irresistible classroom scene that feels equally at home in a child's room or a vintage kitchen.

We carry several variations of this Wrigley's campaign from different 1928 magazines — browse our shop to compare and collect.