Advertisement, Wrigley's Doublemint Gum, "King Spear's Proclamation" Spearmen Illustration, Ladies Home Journal, 1928

A royal decree in favor of chewing gum.

In 1928, Wrigley's introduced the world to the Spearmen — a cast of whimsical characters built around the spearmint leaf — and let their king do the talking. This full-color, full-page spread from the November 1928 Ladies Home Journal features King Spear's proclamation in vivid illustrated glory. The reverse carries a Del Monte Canned Fruit advertisement, giving you two pieces of golden-age American advertising in one.

A spirited addition to a study, kitchen, or eclectic gallery wall. A wonderful gift for ephemera collectors, candy historians, or anyone who appreciates the golden age of American illustration.

• Original full-page color print ad, November 1928
• Source: Ladies Home Journal magazine
• Double-sided: Wrigley's Doublemint / Del Monte Canned Fruit reverse
• King Spear's Proclamation, Spearmen characters illustration
• Dimensions: 14 x 10.5 inches (including margins)
• Condition: Good Vintage — small tears on bottom left corner and left margin, both outside the image area and can be trimmed or matted away
• One available