Advertisement, 1928 Wrigley's Doublemint Gum, "King Spear & Spearmen, Original Magazine Ad, Vintage

A royal decree in favor of chewing gum.

• Maker: Wrigley's
• Material: Paper
• Dimensions: 14" x 10.5" (including margins)
• Era: Vintage, November 1928 (Ladies Home Journal)
• Origin: USA
• Reverse: Del Monte Canned Fruit ad on back
• Condition: Good vintage. Small tears on bottom left corner and left margin, both outside the image area and can be trimmed or matted away. Please review photos closely before purchasing, as all sales are final.

A spirited addition to a study, kitchen, or eclectic gallery wall. A wonderful gift for ephemera collectors, candy historians, or anyone who appreciates the golden age of American illustration.

In 1928, Wrigley's introduced the world to the Spearmen — a cast of whimsical characters built around the spearmint leaf — and let their king do the talking. This full-color, full-page spread from the November 1928 Ladies Home Journal features King Spear's proclamation in vivid illustrated glory. The reverse carries a Del Monte Canned Fruit advertisement, giving you two pieces of golden-age American advertising in one.

We carry several variations of this Wrigley's campaign from different 1928 magazines — browse our shop to compare and collect.