Advertisement, Salem Menthol, "Take a Puff It's Springtime" Couple with Irish Setter, Original Magazine Ad, USA, 1962

Springtime, a park, an Irish Setter, and a very different era.

Salem's early 1960s outdoor campaign was built on fresh air and easy afternoons — and this 1962 full-page color ad captures it perfectly: a young couple in a park with their Irish Setter, the tagline reading "Take a Puff... it's Springtime! Salem refreshes your taste — air-softens every puff." It's a window into a very particular moment in American advertising history, when tobacco brands sold a lifestyle as much as a product. The paper shows its age — toning, small margin holes and tears along the left and top — but the image remains bright and intact.

A collectible piece for tobacciana enthusiasts, mid-century advertising collectors, or anyone drawn to the breezy optimism of early 1960s design.

• Type: Original magazine page, not a print or reproduction
• Year: 1962
• Dimensions: 12.75 × 10.5 inches
• Condition: Good vintage — age toning/yellowing; small holes along left margin; small tears along top margin; image intact (photographed)
• Material: Paper