Advertisement, Salem Menthol, "Take a Puff It's Springtime" Couple by the River, Original Magazine Ad, USA, 1961

A year earlier, same campaign — a river instead of a park.

The 1961 installment of Salem's iconic springtime campaign finds our young couple by the water's edge, the tagline unchanged: "Salem refreshes your taste — air-softens every puff. Take a Puff... it's Springtime!" A companion piece to the 1962 edition, and a fascinating study in how mid-century brands sustained a single mood across years of advertising. This one shows more wear — margin holes, tears along top and bottom — and the price reflects it, but the image remains salvageable and the colors hold.

A natural pairing with the 1962 Salem ad for a collector display, or a standalone piece for tobacciana and early 1960s ephemera enthusiasts.

• Original full-page color print ad, 1961
• Tobacciana collectible — Salem Menthol brand
• Couple by the river; tagline: "Take a Puff... It's Springtime!"
• Dimensions: 12.75 x 10.5 inches
• Condition: Average Vintage — age toning; margin holes and tears along top and bottom; image salvageable; priced accordingly
• One available