Summer 1953. A Lifesavers roll sits in a lifeguard chair beneath a bright yellow and red striped umbrella, round candies hanging from the chair like actual life rings. The caption reads: "For a breath-taking rescue." Below that: "The candy with the hole... still only 5 cents." This is an original page from Life Magazine, June 22, 1953 — not a print, not a reproduction. The paper carries the warm age-toning of seven decades, but the colors remain bright and the wit of the ad is completely intact. It has been framed in real wood painted the blue of old beach wood, which pairs beautifully with the blue of the lifeguard chair and the ocean behind it. Ready to hang. Perfect for a coastal home, sunroom, pool house, beach cottage, or anyone who loves mid-century design, candy nostalgia, or the golden age of American advertising. Details:
Publication: Life Magazine, June 22, 1953 Brand: Lifesavers Pep-O-Mint Candy Original magazine page — not a print or reproduction Frame: Real wood, painted blue, beach-wood style Dimensions: 16.5 inches long x 13.5 inches wide x 0.75 inches deep (including frame) Condition: Vintage, very good. Paper has natural age-toning (yellowing); colors remain bright. Small stain on upper left from original magazine staple. Frame in good condition with minor paint loss in a couple of spots. Please review all photos carefully — all sales final on vintage items.
