Advertisement, 1960 Falls City Beer, Gentleman with Horse, Original Magazine Ad, Vintage

A gentleman at the races, a white horse, and a very Louisville beer.

• Maker: Falls City Beer
• Material: Paper
• Dimensions: 12.75" x 10.5" (including margins)
• Era: Vintage, 1960
• Origin: Louisville, KY, USA
• Reverse: Raisin Bread TWA sweepstakes ad on back
• Condition: Good vintage. Age toning; border tears throughout; one larger tear upper left corner affecting logo border; image area intact; colors remain bright. Please review photos closely before purchasing, as all sales are final.

A wonderful piece for a bar, study, or equestrian-themed space. A meaningful gift for Louisville history enthusiasts, breweriana collectors, or Kentucky horse racing fans.

Falls City Beer was a Louisville institution — and this 1960 full-page color advertisement is a rare survivor with the original 1905 logo bordering the entire page, used until 1978. The scene is pure Kentucky: a dapper gentleman at the racetrack, holding a racing form beside a white horse, the tagline reading "For Fun Pick the Popular One — Its Bitter-Free Taste Pleases Everyone!"

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