Advertisement, Falls City Beer, "For Fun Pick the Popular One" Gentleman with Horse, Original Magazine Ad, USA, 1960

A gentleman at the races, a white horse, and a very Louisville beer.

Falls City Beer was a Louisville institution — and this 1960 full-page color advertisement is a rare survivor with the original 1905 logo bordering the entire page, used until 1978. The scene is pure Kentucky: a dapper gentleman at the racetrack, holding a racing form beside a white horse, the tagline reading "For Fun Pick the Popular One — Its Bitter-Free Taste Pleases Everyone!" The reverse carries a full-page Raisin Bread sweepstakes advertisement for TWA trips — a delightfully unexpected pairing.

A wonderful piece for a bar, study, or equestrian-themed space. A meaningful gift for Louisville history enthusiasts, breweriana collectors, or Kentucky horse racing fans.

• Original full-page color print ad, 1960
• Double-sided: Falls City Beer / Raisin Bread TWA sweepstakes reverse
• Gentleman with white horse at racetrack; original 1905 Falls City logo border
• Tagline: "For Fun Pick the Popular One"
• Dimensions: 12.75 x 10.5 inches (including margins)
• Condition: Good Vintage — age toning; border tears throughout; one larger tear upper left corner affecting logo border; image area intact; colors remain bright
• One available