Advertisement, Eveready Batteries "Fresh Batteries" Clyde Beatty Lion Tamer, Original Magazine Ad, USA, 1938

The night the batteries held off the jungle.

This is not your typical battery ad. In 1938, Eveready told its story through Clyde Beatty — the era's most famous lion tamer — recounting the night his flashlight batteries were the only thing standing between him and the wild cats. The ad reads like a short story, signed by Beatty himself, under the line "Eveready Batteries are Fresh Batteries." Printed in two colors, blue and red, the illustration is bold and theatrical. The reverse carries small ads for Shaler Karbout and Veg-e-lay Hair Dressing.

A genuinely unusual piece of American advertising history — part storytelling, part endorsement, entirely captivating. A wonderful gift for collectors of ephemera, Americana, or circus and wild animal history.

• Type: Original magazine page, not a print or reproduction
• Year: 1938
• Dimensions: 10.5 × 13.5 inches
• Print style: Two-color (blue and red)
• Double-sided: Shaler Karbout + Veg-e-lay Hair Dressing small ads on reverse
• Condition: Very good vintage — very minor margin yellowing; no tears noted; colors remain bright
• Material: Paper