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Advertisement, Seagram's Seven Crown Whiskey, "Say Seagram's and Be Sure" Studio Still Life, Original Magazine Ad, USA, 1962
Advertisement, Seagram's Seven Crown Whiskey, "Say Seagram's and Be Sure" Studio Still Life, Original Magazine Ad, USA, 1962
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The bottle, the glasses, the pitcher — perfectly lit and entirely sure of itself.
Seagram's Seven Crown ran one of the most elegant whiskey campaigns of the early 1960s, and this 1962 full-page color advertisement captures it perfectly: a beautifully lit studio photograph of the bottle, traditional whiskey glasses, and a clear pitcher, the famous "7 Crown" logo anchoring the composition. The tagline "Say Seagram's and Be Sure" carries the confidence of a brand that needed no further explanation. The reverse is the back cover of the magazine — a Camel tobacciana advertisement featuring Jim Arender, world champion parachutist, showing the expected wear of a back cover.
A distinguished piece for a bar, study, or spirits collection. A memorable gift for whiskey enthusiasts, mid-century advertising collectors, or lovers of classic American brand design.
- Original full-page color print ad, 1962
- Double-sided: Seagram's Seven Crown Whiskey / Camel tobacciana back cover reverse (some wear)
- Studio still life with bottle, glasses, and pitcher
- Tagline: "Say Seagram's and Be Sure"
- Dimensions: 10.5 x 13.25 inches
- Condition: Very Good Vintage — border tears on left and bottom; micro tears on remaining borders; back cover shows additional wear; colors remain bright
- One available
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