Advertisement, Baby Ruth Candy Bar, "A Friend in Need" Ice Skating Children Illustration, Collier's Magazine, 1927

A candy bar and two children on ice — what could be better?

In 1927, Baby Ruth ran one of its most endearing campaigns, placing its candy bar in the hands of children mid-adventure. This full-page, full-color spread from Collier's magazine features a winter ice skating scene under the tagline "A Friend in Need!" — vivid, warm, and in exceptional condition for a piece nearly a century old. A Curtis Candy Company original, and one of the finest examples of 1920s illustrated food advertising you'll find.

A wonderful gift for candy collectors, winter enthusiasts, or anyone decorating a cozy vintage-inspired space. Equally at home in a mudroom, kitchen, or child's room.

• Original full-page color print ad, 1927
• Source: Collier's magazine
• Baby Ruth ice skating children illustration; tagline: "A Friend in Need!"
• Dimensions: 13.5 x 10.5 inches (including margins)
• Condition: Excellent Vintage — colors remain bright; micro tears at edges only, no folds
• Two available