Liquor Label, NGSF Brugge, Bruges Maison J. Desmet-Maertens- Blue, Vintage

The best bars have stories on their walls. This one's been waiting decades to tell its.

• Brand: NGSF Brugge / Maison J. Desmet-Maertens, Bruges, Belgium
• Spirit: Genever Genievre (Belgian-style gin)
• Type: Spirits bottle label — platinum-gilded chromolithograph, blue version
• Made in: Belgium
• Dated: circa 1930s–1950s
• Dimensions: 5.5" wide x 3.5" tall
• Condition: New Old Stock (NOS) — unused, excellent mint condition. Please review all photos carefully — we cannot accept returns.
• Framing: Fits a standard small frame — ready to display. Pairs with red version (U145).

This is an original Belgian spirits bottle label — a circa 1930s–1950s chromolithograph for Genever Genievre, NGSF Brugge, Maison J. Desmet-Maertens of Bruges, Belgium. It has never been used, never wrapped a bottle, and is New Old Stock in excellent mint condition.

Frame it as European bar decor, as a piece of Belgian spirits history, or alongside its red companion label (U145, also available) for a striking two-piece display in matching frames — the red and blue versions of the same distillery, the same tower, two entirely different moods. At 5.5 by 3.5 inches it suits a small standard frame. A wonderful gift for a gin or genever enthusiast, a Belgian heritage collector, a vintage European label collector, or anyone building a bar wall with something genuinely rare on it.

The label is the rarer and more distinctive of the two NGSF Brugge labels. Same tower, same wheat, same Bruges skyline — but in deep blue with an extraordinary platinum gilding that catches the light entirely differently from gold. Platinum gilding on a spirits label from this era is genuinely unusual; the effect is cooler, more restrained, more elegant. Genever, sometimes spelled Genievre, is the Dutch-Belgian ancestor of gin, a juniper-forward spirit with deep roots in Bruges and the Low Countries. This label wears that heritage well.

Browse our shop for more original vintage European spirits labels, including its red companion.