A 1970s C.W. Post Family Style Cereals recipe box that still holds its original Post recipes and index cards. A small, sunny piece of American breakfast history for the kitchen shelf.
Maker: C.W. Post
Materials: Metal tin
Dimensions: 3.75" tall x 5" long x 3" deep
Includes: Original C.W. Post cereal recipes and index divider cards
Era: Vintage, 1970s
Condition: Excellent vintage — pristine, with no flaws found. Please review photos closely before purchasing, as all sales are final.
A yellow, hinged-lid box carries a harvest design of grains, nuts and honey in classic cereal-advertising style. Inside, the original Post recipes and index divider cards are still in place, ready to be joined by your own.
A charming choice for collectors of kitchen advertising and promotional pieces, a retro kitchen display, or a gift for the cook who loves a good recipe card.
Charles William Post (1854–1914) arrived in Battle Creek, Michigan in 1891 as a patient at John Harvey Kellogg's sanitarium, and by 1895 he had founded the Postum Cereal Company there, launching with Postum, a roasted grain beverage offered as a coffee alternative. Grape-Nuts followed in 1897 as his first cold cereal, and Elijah's Manna, renamed Post Toasties in 1908, came after. His daughter Marjorie Merriweather Post led the company following his death, and it became General Foods Corporation in 1929. Advertising pieces like this recipe box kept the Post name on the kitchen counter, filed alongside a family's favorite recipes.
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