Ephemera, Inc.
Beer Mug: Ephemera Inc., Beer Will Change the World, Retro Schlitz Style, 2009
Beer Mug: Ephemera Inc., Beer Will Change the World, Retro Schlitz Style, 2009
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This pint glass mug, made in 2009 by Ephemera, Inc., revives a 1950s Schlitz slogan: "Beer will change the world! I don't know how, but it will." A retro illustration and a saying with real advertising history behind it.
- Maker: Ephemera, Inc.
- Materials: Glass
- Dimensions: 6.0"H × 3.0" diameter; holds 16 oz
- Origin: China
- Era: 2009
- Condition: Used, very good condition. Light wear on the decal face; some residue on the base. No chips, cracks, or scratches. Please review photos closely before purchasing, as all sales are final.
This tall, clear glass pint mug holds a full 16 ounces, sized for genuine everyday use rather than just display. The black-and-white decal illustration stays crisp and bold against the glass, ready to be the centerpiece of any bar cart.
It's a fun bar cart piece, a natural conversation starter, or a Father's Day gift for the beer philosopher in your life.
The slogan traces back to an early-1950s Schlitz marketing campaign, revived by Ephemera Inc. in 2009 alongside a mid-century-style gentleman raising his glass with real conviction. The retro illustration style does exactly what nostalgic advertising reproductions are meant to do — make you smile before you've had a sip.
Browse our shop for more beer mugs and barware with a sense of humor.
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