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Ephemera, Inc.

Beer Mug: Ephemera Inc., Beer Will Change the World, Retro Schlitz Style, 2009

Beer Mug: Ephemera Inc., Beer Will Change the World, Retro Schlitz Style, 2009

Regular price $20.00
Regular price Sale price $20.00
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This pint glass mug, made in 2009 by Ephemera, Inc., revives a 1950s Schlitz slogan: "Beer will change the world! I don't know how, but it will." A retro illustration and a saying with real advertising history behind it.

  • Maker: Ephemera, Inc.
  • Materials: Glass
  • Dimensions: 6.0"H × 3.0" diameter; holds 16 oz
  • Origin: China
  • Era: 2009
  • Condition: Used, very good condition. Light wear on the decal face; some residue on the base. No chips, cracks, or scratches. Please review photos closely before purchasing, as all sales are final.

This tall, clear glass pint mug holds a full 16 ounces, sized for genuine everyday use rather than just display. The black-and-white decal illustration stays crisp and bold against the glass, ready to be the centerpiece of any bar cart.

It's a fun bar cart piece, a natural conversation starter, or a Father's Day gift for the beer philosopher in your life.

The slogan traces back to an early-1950s Schlitz marketing campaign, revived by Ephemera Inc. in 2009 alongside a mid-century-style gentleman raising his glass with real conviction. The retro illustration style does exactly what nostalgic advertising reproductions are meant to do — make you smile before you've had a sip.

Browse our shop for more beer mugs and barware with a sense of humor.

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