Ink Blotter, Coca-Cola "Friendliest Drink" Promotional Advertising, Original Lithograph, NOS, USA, 1956

A cheerful bit of 1950s Coca-Cola advertising, kept unused since the year it left the press.

• Type: Original promotional ink blotter — not a reproduction
• Maker: Coca-Cola
• Dimensions: Approximately 7.75 inches wide
• Era: 1956
• Condition: Very Good vintage NOS — age yellowing, mostly visible on the back; minor corner creases; never used. All sales are final.
• Material: Sturdy cardboard

The lithograph features a hand holding a Coca-Cola bottle poised above a stylized world globe, paired with the tagline "Friendliest Drink on Earth" — mid-century Coke marketing at its most exuberant. This example was found in an old Coca-Cola plant in New York State, still bundled after nearly seventy years. The paper has taken on a faint golden cast from age, with the minor creasing noted above.

A striking find for a Coca-Cola collector, a conversation piece for a vintage-styled office or bar, or a gift for the ephemera lover who already owns "everything."

Ink blotters were a fixture of every American desk, handed out by companies eager to keep their name in front of customers dozens of times a day. Coca-Cola's were especially prized for their vivid color lithography — pocket-sized advertising art that vanished entirely once the ballpoint pen made blotting paper obsolete.

Browse more vintage advertising and paper ephemera in the shop for other pieces from Coca-Cola's golden marketing era.