Book Cover, Dr. Pepper, Plasticoat, NOS Promotional, Mid-Century School Advertising, 1950s

Before the internet, before streaming, before everything — there was the book cover. And if you were lucky, yours looked like this.
This is a New Old Stock Dr. Pepper promotional book cover, never used, found in an old bottling plant after decades of storage. It was distributed as part of a mid-century advertising campaign by the Colad Company of Buffalo, NY — a plasticoat paper cover with brilliant, unfaded colors and all the graphic energy of 1950s American design. Borders include fill-in sections for the owner's name and school sports scores, a wonderful time capsule detail.
Marked on the back: "This is a PLASTICOAT book cover published by the Colad Company Inc., Buffalo, NY. Copyright since 1934, Printed in USA."
Frame it for a kitchen, rec room, or home bar. Display it as-is for a nostalgia lover. Give it to the Dr. Pepper collector in your life who thinks they've seen everything.
We have 6 available. Contact us for a 20% discount if you'd like more than one.
Details:

Brand: Dr. Pepper / The Colad Company, Buffalo, NY
Era: 1950s
Condition: New Old Stock — never used, excellent condition
Material: Plasticoat paper
Dimensions: 20 inches x 12 inches

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