Crate Label, Appleton Brand, California Newtown Pippin Apples, Art Nouveau, NOS Uncrossed, Antique 1910s

Stone lithography from the 1910s is among the rarest surviving crate label format, and this uncrossed example — its printed text never struck through for reuse — is a particularly scarce survivor in the unmistakable style of Alphonse Mucha.

• Brand: Appleton Brand / Borgovich & Dragovich, Watsonville, California
• Produce: Apples (Newtown Pippin)
• Origin: Watsonville, California, USA
• Lithographer: Olsen Bros.
• Materials: Paper, stone lithograph
• Dimensions: Approx. 10.5" wide
• Era: Antique, circa 1910s
• Condition: New Old Stock (NOS) — unused, excellent mint condition, uncrossed (scarce) version, age-appropriate yellowing. Please review photos closely before purchasing, as all sales are final.

An Art Nouveau woman, drawn in the unmistakable style of Alphonse Mucha, holds a single rose amid more roses framing her, with a California landscape of orchards, hills, and open sky unfolding behind. The Newtown Pippin apples in the foreground are painted with the same botanical precision. This is the scarce uncrossed version — none of the text has been struck through, making it both more beautiful and significantly more valuable to collectors.

Frame it as you would any fine print — it suits a formal room or a well-curated casual one equally well.

Olsen Bros. — also known as Olsen Litho Co. — was one of San Francisco's lithography houses working alongside giants like Schmidt and Western Litho during the format's golden age. Stone lithography of this era was a painstaking process, and the richness of color and softness of line on labels like this one are things modern printing simply cannot reproduce; original stone lithographic labels from the 1910s are among the rarest examples of the form.

A wonderful gift for a serious collector of vintage ephemera, an admirer of Art Nouveau, or a California history enthusiast.