Advertisement, Yuban Instant Coffee, "The World's Richest Coffee" Aged Beans Campaign, Courier Journal Magazine, 1960

The world's richest coffee — aged, instant, and entirely confident about it.

From the October 1960 issue of the Courier Journal magazine, this full-page color Yuban advertisement makes its case with quiet authority: "The World's Richest Coffee Starts with Aged Coffee Beans!" A premium positioning that felt luxurious in an era when instant coffee was still new. The reverse carries a half-page, two-color Westinghouse Hand Mixer advertisement — a charming domestic pairing from the same mid-century kitchen moment.

A natural for a coffee station, kitchen, or vintage-inspired interior. A thoughtful gift for coffee enthusiasts, mid-century collectors, or anyone who appreciates the confident simplicity of early 1960s food advertising.

• Original full-page color print ad, October 1960
• Source: Courier Journal magazine
• Double-sided: Yuban Instant Coffee / Westinghouse Hand Mixer reverse (half-page, two-color)
• Tagline: "The World's Richest Coffee Starts with Aged Coffee Beans!"
• Dimensions: 12.75 x 10.75 inches (including margins)
• Condition: Very Good Vintage — age toning; minor border tears and staple holes on right margin, easily framed
• One available