Advertisement, 1962 Salem Menthol, Couple with Irish Setter, Original Magazine Ad, Vintage Ephemera

Springtime, a park, an Irish Setter, and a very different era.

• Maker: Salem
• Material: Paper
• Dimensions: 12.75" x 10.5"
• Era: Vintage, 1962
• Origin: USA
• Condition: Good vintage. Age toning/yellowing; small holes along left margin; small tears along top margin; image intact (photographed). Please review photos closely before purchasing, as all sales are final.

A collectible piece for tobacciana enthusiasts, mid-century advertising collectors, or anyone drawn to the breezy optimism of early 1960s design.

Salem's early 1960s outdoor campaign was built on fresh air and easy afternoons — and this 1962 full-page color ad captures it perfectly: a young couple in a park with their Irish Setter, the tagline reading "Take a Puff... it's Springtime! Salem refreshes your taste — air-softens every puff." It's a window into a very particular moment in American advertising history, when tobacco brands sold a lifestyle as much as a product.

Browse our shop for more vintage advertising and tobacciana ephemera to round out your collection.