Advertisement, 1961 Salem Menthol, Couple by the River, Original Magazine Ad, Vintage Ephemera

A year earlier, same campaign — a river instead of a park.

• Maker: Salem
• Material: Paper
• Dimensions: 12.75" x 10.5"
• Era: Vintage, 1961
• Origin: USA
• Condition: Average vintage, priced accordingly. Age toning; margin holes and tears along top and bottom; image salvageable. Please review photos closely before purchasing, as all sales are final.

A natural pairing with the 1962 Salem ad for a collector display, or a standalone piece for tobacciana and early 1960s ephemera enthusiasts.

The 1961 installment of Salem's iconic springtime campaign finds our young couple by the water's edge, the tagline unchanged: "Salem refreshes your taste — air-softens every puff. Take a Puff... it's Springtime!" A companion piece to the 1962 edition, and a fascinating study in how mid-century brands sustained a single mood across years of advertising.

Browse our shop for more vintage advertising and tobacciana ephemera to round out your collection.