Advertisement, McDonald's, "We Shop Where You Shop" Brand Partners & Fresh Vegetables, Life Magazine, USA, 1988

McDonald's, making the case for quality — in full color, with vegetables.

By 1988, McDonald's was leaning into brand trust with a campaign that named their suppliers: Hunt's, Coca-Cola, Kraft, Sara Lee, Quaker, Keebler — familiar names alongside bright, clean imagery of fresh vegetables. The tagline "We Shop Where You Shop" was disarmingly domestic for a fast-food giant, and the graphic simplicity of this Life magazine page holds up beautifully. Note: a large stain on the bottom right corner, photographed and priced accordingly.

A fun and unexpected piece for a kitchen, breakroom, or pop culture collection. A nostalgic gift for McDonald's enthusiasts or lovers of 1980s American brand history.

• Original full-page color print ad, 1988
• Source: Life magazine
• McDonald's brand partners & fresh vegetable imagery
• Tagline: "We Shop Where You Shop"
• Dimensions: 13 x 10 inches (including margins)
• Condition: Good Vintage — large stain on bottom right corner, photographed; otherwise intact; priced accordingly
• One available