Advertisement, 1940 Lucky Strike, Tobacco Leaf Campaign, Original Magazine Ad, Vintage Ephemera

"Prettiest leaf I ever did see."

• Maker: Lucky Strike
• Material: Paper
• Dimensions: 9.5" x 12.5"
• Era: Vintage, 1940
• Origin: USA
• Reverse: Coca-Cola flower arranging book promotional ad on back
• Condition: Good vintage. Dark center fold line, lighter lines on left side; no tears; original patina. Please review photos closely before purchasing, as all sales are final.

A compelling piece for tobacciana collectors, advertising historians, or anyone drawn to the layered Americana of mid-century print. Frames beautifully; gifts well for the collector who has everything.

In 1940, Lucky Strike ran a series of ads built around real tobacco buyers and farmers speaking reverently about their leaf — and this one, featuring buyer Fred Evans and tobacco farmer Barnes, is among the rarest we've found. The campaign leaned into authenticity long before that became a marketing concept. The reverse carries a full-page Coca-Cola ad offering a flower arranging book — a glimpse of a very different promotional era.

Browse our shop for more vintage advertising and tobacciana ephemera to round out your collection.