Advertisement, Halo Shampoo, "For Dry Hair" Colgate-Palmolive, Original Magazine Ad, Courier Journal, 1960

A rare variant of a beloved mid-century brand — and remarkably hard to find.

Halo Shampoo was introduced by Colgate-Palmolive in 1938 and remained a bathroom staple through the 1970s, but this "For Dry Hair" formulation is the scarce one. This full-page, full-color 1960 Courier Journal advertisement features a woman with luminous hair against a vivid background — colors still bright despite the paper's warm age toning. The reverse carries a full-page color advertisement for Bensinger's Furniture Store of Lexington, Kentucky, a local business of its era.

A lovely piece for a powder room, dressing room, or vintage beauty collection. A charming gift for health and beauty ephemera collectors or lovers of mid-century advertising illustration.

• Original full-page color print ad, 1960
• Source: Courier Journal magazine
• Double-sided: Halo Shampoo for Dry Hair / Bensinger's Furniture Store, Lexington, KY reverse
• Colgate-Palmolive; introduced 1938
• Dimensions: 12.75 x 10.75 inches (including margins)
• Condition: Very Good Vintage — age toning; minor border tears on right margin, easily framed; colors remain bright
• One available