Advertisement, 1963 Ford Mercury Monterey Breezeway Design, Original Magazine Ad, Vintage

Fresh idea, fresh roof, fresh air, and a woman enjoying all three.

• Maker: Mercury
• Material: Paper
• Dimensions: 13.25" x 10.25"
• Era: Vintage, 1963
• Origin: USA
• Condition: Very Good vintage. Light tanning mostly on the bottom border and one minor bottom margin tear, both easily framed away; image intact. Please review photos closely before purchasing, as all sales are final.

A wonderful piece for an automotive enthusiast, a mid-century modern interior, or a collector of early 1960s design history. A distinctive gift for Mercury lovers or anyone drawn to the engineering optimism of the era.

This full-page color ad for the Mercury Monterey Custom Marauder S-55 carries the tagline "Fresh Idea, Fresh Roof, Fresh Air: Mercury's Breezeway Design." The Breezeway, a power-retractable rear window that let air flow through the cabin, first appeared on the 1957 Mercury Turnpike Cruiser, then disappeared before returning to full-size Mercurys in 1963 with a big marketing campaign. It was offered on Montereys, Montclairs, and Park Lanes through 1966, and it gave the cars a look no other American sedan shared. The ad puts a woman in the driver's seat as smoke drifts out the open rear window, a detail that reads very differently today and makes this piece all the more fascinating as a cultural artifact.

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