Advertisement, 1961 Falls City Beer, Fisherman, Original Magazine Ad, Vintage Ephemera

A fisherman, a fresh catch, and the beer that earned it.

• Maker: Falls City Beer
• Material: Paper
• Dimensions: 12.75" x 11"
• Era: Vintage, 1961
• Origin: Louisville, KY, USA
• Condition: Very good vintage. Age toning; one minor tear at bottom left corner; no other tears or folds; colors remain bright. Please review photos closely before purchasing, as all sales are final.

An exceptional gift for breweriana collectors, fishing enthusiasts, or anyone with a connection to Louisville and Kentucky history. Rare and genuinely worth having.

Falls City Beer was a Louisville institution — and this 1961 full-page color ad is one of the harder pieces to find. A plaid-shirted fisherman holds his catch in one hand and a beer can in the other, framed by the original Falls City logo that ran from the brand's founding in 1905 until 1978. The tagline: "Got to be Good... to be the Popular one!" It's breweriana at its best — regional, specific, and full of the particular pride of a brand that knew its people.

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