Advertisement, 1929 Curtis CHICOS Peanuts, "Now Señores!" Full Color, Country Gentleman Magazine

Peanuts with a flair — and suspenders on the back.

• Maker: Curtis Candy Company
• Material: Paper
• Dimensions: 14" x 11" (including margins)
• Era: Vintage, 1929 (Country Gentleman)
• Origin: USA
• Reverse: Nu-Way Suspenders ad on back (black & white)
• Condition: Very good vintage. Light age toning; edge tears easily framed. White artifact visible in photos is a camera anomaly, not present on the piece. Please review photos closely before purchasing, as all sales are final.

Two pieces of American commerce from 1929, on a single untrimmed page. A wonderful gift for food ephemera collectors, fashion historians, or anyone who loves the oddity of vintage advertising.

In the late 1920s, the Curtis Candy Company — makers of Baby Ruth — introduced CHICOS Spanish Peanuts and gave them a campaign full of Latin bravado. This full-color, full-page spread announces "Now Señores!" with characteristic charm. The reverse is the real surprise: a rare advertisement for Nu-Way Suspenders, "The Newest Thing in Suspenders," from a Michigan manufacturer that operated from 1918 to 1982 — a genuinely uncommon find.

We carry another CHICOS Spanish Peanuts advertisement in the shop — browse to see both.