Advertisement, Clorox "Important News for Housewives" Woman with Bottle, Original Magazine Ad, USA, 1940

The paper hasn't yellowed. Neither has the charm.

From the July 1940 issue of The American Home, this full-page black and white Clorox ad is a small time capsule of mid-century domestic life — a woman proudly holding that iconic early bottle, which was actually embossed glass back then. The tagline reads "Important News for Housewives!" The paper itself is remarkably well-preserved, still crisp and white after more than eighty years. The reverse carries a half-page Alcoa Aluminum Windows ad.

A witty, nostalgic piece for a laundry room, kitchen, or vintage home. Makes a thoughtful housewarming gift for anyone who loves American design history.

• Type: Original magazine page, not a print or reproduction
• Publication: The American Home, July 1940
• Dimensions: 9.25 × 12.75 inches
• Double-sided: Alcoa Aluminum Windows ad on reverse (half page)
• Condition: Excellent vintage — paper remains white and uncreased; no tears noted
• Material: Paper