Advertisement, Bulova Watches, "Presenting the New First Lady" Ladies Watch Collection, This Week Magazine, 1960

Five watches on a glass plate, a yellow rose, and a bird — mid-century luxury, elegantly staged.

From the October 23, 1960 issue of This Week magazine, this full-page color Bulova advertisement introduces the "First Lady" ladies' watch series with the kind of still-life elegance that defined mid-century jewelry advertising. The watches are displayed on a glass plate against a deep red background with a single yellow rose and a bird — quietly opulent and entirely of its era.

A beautiful piece for a dressing room, vanity area, or mid-century inspired interior. A thoughtful gift for watch collectors, jewelry enthusiasts, or anyone who appreciates the refined visual language of early 1960s luxury advertising.

• Original full-page color print ad, October 23, 1960
• Source: This Week magazine
• Bulova "First Lady" ladies' watch collection
• Tagline: "Presenting the New First Lady by Bulova"
• Dimensions: 13 x 10.75 inches
• Condition: Very Good Vintage — age toning on paper; tears along one border; colors remain bright
• One available