Pinback, Mini King Koil Mattress Advertising Pin, Midwest Badge & Novelty Co., Vintage, 1970s, USA

The King Koil logo on a one-inch pin — a mattress brand's mascot, rendered in the vivid colors of 1970s promotional printing.

King Koil used its crowned king mascot as its primary advertising logo from the 1930s through 2017 — one of the longest-running branded characters in American furniture retail. This promotional pinback was manufactured by Midwest Badge & Novelty Co. of Minneapolis, Minnesota (established 1969), whose name is barely legible on the rim. Original, not a reproduction. There is rust on the back, as is common with promotional pins of this era and type; the front image is in very good condition.

For an advertising collectibles collector, a King Koil enthusiast, or anyone drawn to the particular graphic style of mid-century American brand mascots.

• Type: Original vintage advertising pinback — not a reproduction
• Subject: King Koil mattress brand logo / mascot
• Maker: Midwest Badge & Novelty Co., Minneapolis, MN, USA, 1970s
• Dimensions: Approximately 1.0 inch diameter
• Condition: Very good vintage — front in good condition; rust on back (photographed); original
• Material: Metal
• Note: Small size — please review photos carefully