{"product_id":"morjon-brand-crate-label-little-boy-blue-apples-connell-bros-co-ltd-san-francisco-california-1930s","title":"Crate Label: Morjon Brand Apples, Little Boy Blue, Connell Bros, San Francisco California, 1940s","description":"\u003cp\u003eLittle Boy Blue blows his horn amid flowering shrubs in this whimsical apple crate label, with a rosy red apple and one golden apple anchoring the design below.  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Morjon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduce:\u003c\/strong\u003e Apples\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLithographer:\u003c\/strong\u003e Schmidt Litho Co. of San Francisco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePacking House \/ Grower:\u003c\/strong\u003e Connell Bros. Co., Ltd.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Lithographed paper, printed by Schmidt Litho Co., San Francisco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9 x 11 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e San Francisco, California, USA\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e 1940s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Excellent, New Old Stock — never applied to a crate. Please review photos closely before purchasing, as all sales are final.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWarehouse stock, never used: the greens and florals are bright and the apple illustrations remain crisp.  Dated to the 1940s based on: The Schmidt Lithograph Company of San Francisco was tasked with the bulk of Connell Bros.' printing contracts during the height of WWII and the immediate post-war era.  The Bushel Wording: The specific standard legal framing of \"Net Contents One Volume Bushel\" became strictly mandated under USDA standardized packaging rules during the late 1930s and carried directly through the 1940s.\u003c\/p\u003e\n\u003cp\u003eConnell Bros. Co., Ltd. distributed apples out of San Francisco, sourcing fruit from growing regions across the West Coast — this Morjon design is documented as having been used on both California and Washington's Yakima Valley apples, a reminder that many Depression-era distributors sold under one brand name regardless of orchard location. The Mother Goose nursery-rhyme imagery of Little Boy Blue, tucked among blossoming shrubs, was a gentle, whimsical choice meant to appeal broadly on the grocer's shelf, a departure from the wildlife and heraldry themes so common on competing labels of the era.\u003c\/p\u003e\n\u003cp\u003eThe label was printed by Schmidt Litho Co., one of the largest and longest-running West Coast lithography houses, founded in 1872 by German immigrant Max Schmidt. His business burned down twice before he even reached San Francisco, and the 1906 earthquake leveled it a third time — yet he rebuilt each time, and the company thrived until merging with Stecher-Traung in 1966. It's easy to see, in the crispness of this label, why Schmidt was counted among California's great printing houses and a dominant name in crate label production for nearly a century.\u003c\/p\u003e\n\u003cp\u003eA charming, storybook-inspired piece for a nursery, kitchen, or collection of early 20th-century American illustration.\u003c\/p\u003e\n\u003cp\u003eBrowse our shop for more vintage crate labels to round out your collection.\u003c\/p\u003e","brand":"Connell Bros. Co., Ltd.","offers":[{"title":"Default Title","offer_id":43272461189329,"sku":"U458","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1733\/8577\/files\/IMG_8613.jpg?v=1787927858","url":"https:\/\/www.antigotrunk.com\/en-ca\/products\/morjon-brand-crate-label-little-boy-blue-apples-connell-bros-co-ltd-san-francisco-california-1930s","provider":"Antigo Trunk","version":"1.0","type":"link"}